Turning ideas into digital businesses

and helping you do the same

"The value of an idea lies in the using it"

-Thomas Edison

Many studies show that 9 out of 10 startups fail. Therefore the more times you try, the higher probability of finding something that works. However most of us do not have the time or money to continually fail in the hopes something will work.  This is where a process which reduces the time and money required to test your ideas becomes critical to your success.


9 out of 10 startups fail - don't give up!

"If at first, the idea is not absurd, then there is no hope for it."

- Albert Einstein

The Process

If you solve a problem which customers are willing to pay for, and you have access to those customers, you should have a viable business.

  1. Find out if your idea solves a problem worth building
  2. Build your minimum viable solution
  3. Determine if your solution actually solves the problem

The Tools

Use Lean Canvas, Pirate Metrics framework and Lean Startup methodology to improve your odds of success by shortening the time and money required to build your startup.

Pirate Metrics

Understand where you should focus your efforts.
Should you be focused on marketing, improving your product...

Lean Canvas

One page - to help you quickly document, understand and explain your business to others

Lean Startup

The overall methodology used to make informed decisions and build something your customers actually want to pay for.